Online Marketing

Introduction

There is no doubt about it – the Internet has changed the world we live in. Never before
has it been so easy to access information, communicate with people all over the globe
and share articles, videos, photos and all manner of media.

The Internet has led to an increasingly connected environment, and the growth of
Internet usage has resulted in declining distribution of traditional media: television,
radio, newspapers and magazines. Marketing in this connected environment and using
that connectivity to market is eMarketing.

eMarketing embraces a wide range of strategies, but what underpins successful
eMarketing is a user-centric and cohesive approach to these strategies

What is Online Marketing

Customers are  the folks or companies World Health Organization get products; customers really use the product or consume it. 

 often customers also are customers, therefore the terms might be used interchangeably, however usually the one who buys a product isn’t the one World Health Organization ultimately consumes it.

A need may be a perceived lack of one thing. this means that the individual not
only doesn’t have a specific item however is also attentive to not having it. 

This definition has nothing to try and do with necessity; kith and kin ar advanced and have desires which go so much on the far side mere survival. In rich Western countries, as an example, most people eat for pleasure instead of from a worry that they could die while not eating – the requirement for enjoyment comes long before there’s a necessity for food.

A product could be a bundle of advantages. this can be a consumer-orientated read, because consumers can purchase a product as long as they feel it’ll be of profit. 

Diners in a very restaurant don’t seem to be just shopping for a full stomach; they’re shopping for a pleasing evening out. 

Customers in a very bar don’t seem to be shopping for fizzing water with alcohol and flavourings in it; they’re shopping for a social life.

Here a distinction ought to be created between physical merchandise and services. For marketers each of those are  merchandise, since they will well provide identical advantages to the patron. 

a day at a football match, or a case of brewage, would possibly serve identical morale-raising operate for some men.

Services and physical merchandise ar troublesome to tell apart between, because most services have a physical sensible connected to them, and most physical goods have a service component connected to them.