If you see on the internet there are billions of blog and each blog have thousands of words contents but Still, content marketing works because they drive traffic to your site.
In this article, I am going to share you some guide about content marketing.
What is Content Marketing?
Content Marketing is a marketing technique which is opposite to advertising its provide valuable content to attract and engage your consumers.
every company wants to gain the customers and provide better product and sales to existing customers.
there are some objectives that marketer decide while doing cm.
1. Brand Awareness
2. Lead Generation
3. Conversion of Leads into Customers
4. Building an image as a Leader
5. Customers engagement and retention
6. Website Traffic
as you see I mention above second and third objective about leads and customers
some marketer things that this is different actions.
for that, it is eliminated in three steps brand recognization, customer loyalty, higher sales.
Now CM Comes with Great opportunities and challenges, as its required long term strategy.
companies implement inbound marketing and applying inbound solutions which are a tool of cm.
BENEFITS OF USING CM
if you think logically, any person comes to your site by content marketing its means they are interested in your subject and its called as engage a customer.
ask some questions to your visitors and customers which help you to grow your engagement.
Customer Engagement is an investment in customers relationships.
Search Engine Optimization
Now its 2019 Google has over 200 factors to rank your website on the top page.
SEO helps in the growth of the business by increasing visitors to the site
but driving traffic to your site needs some tactics of SEO.
ESSENCE OF CONTENT MARKETING
for content marketing basically, we can indicate the following factors
1. Drive Traffic To Company Website.
2. Be ensure of quality and consistency.
3. Control and manage online content.
4. To create and distribute the content.